- We would like to have a logo design that captures both the playful and the intellectual side of our game development efforts.
- We would like to have a design that incorporates an abstract falcon in our logo. This means You should avoid putting a literal falcon in the design; instead use it's shapes to create something new (see Inspiration below). It's also important to make sure Your design resembles a falcon, and not a phoenix!
- We think the two main colors for the design should be oranges and light neutrals, but You are free to try and suggest different colors if You feel they fit our goals and Your design better.
- We would like to have the solar eclipse shape from the provided Illustrator file (logo2012.ai) to be in some way incorporated into our new logo. This means that You can change or edit the shape, or add other shapes or content on top of it as long as the general shape of the eclipse is visible in the logo in the orientation as provided.
- We really like the look and feel of the orange/gray falcon logo (main_inspiration.jpg) This could be Your starting point for the design as this image has the round, geometric appearance, our preferred colors, and an overall design that incorporates a falcon without being bird-shaped.
- We like the round geometric shapes of the yellow/red phoenix image (inspiration_phoenix.jpg). Also note that the phoenix has emphasis on it's wings and gentle shapes but not on it's beak, and this is not what we want. A falcon need a beak that stands out!
- We also like the general feel and appearance of the DreamsLab logo (inspiration_dreamslab.png). The two different colors allow for some magical visuals to happen while telling a story with the design.
Tips to get from great to excellent:
1. Don't forget the message!
A stranger's first impression matters the most. The first time someone looks at the logo they should associate it with a) a falcon, b) nothing, or (best case) games and game development. If someone looks at the logo and thinks 'Oh, this must be a car brand!', we are screwed!
2. Make it feel playful!
Because we expect strangers to associate the logo with either just a falcon or nothing at all, You have to make sure the overall look and feel of the logo communicates playfulness. Here at FalcoSun we make games and our logo should represent that. How You make it so is up to You.
3. Test in big and small!
The logo You design will appear in different places in various sizes. This means that it has to look good in big and small too. Small means tiny like Your circle-shaped portrait next to Your messages on this site!
4. Simplicity is king!
Elaborate designs can be awesome but how do you make those smaller (see tip number 3)? A simple one with personality is way better and more memorable. Twitter's logo is just a simple shape and it works everywhere in any size!