We are a new delivery concept (no restaurant/shop yet) that does not have any existing branding and is just starting up. We sell healthy, clean, natural and plant-based foods that are served in clear jars (main products are in jars), snack pots, and bags. Some of our products are overnight oats, chia seed pudding, home-made granola bars, protein balls, salads/lentils, etc. Our vision is to encourage people to eat healthier, pack better snacks and get educated on the better substitutes available for their diet.
We are based in Dubai, UAE for now but the plan is to expand throughout the region and possibly internationally; so we'd need something flexible in that sense. Our target audience is people who are already leading a healthy lifestyle and are in need of more delivery options, people who are busy on-the-go with work, gym, family, etc. and don't have time to prep healthy meals or snacks from home, and people who want to be healthy and don't know where to start. We will eventually be launching a kids line so we will also be targeting moms who are packing lunches and snacks for their kids. Our logo will eventually need to be tweaked slightly so that it's suitable for use on the kids line only. Ex: "Little Grains" logo version - this is down the line.