Creation of Lockup Logo for 'Gourmet & Glow'
a. Usage: Logo design must be suitable for use on a range of consumer products, product packaging, leaflets, eBooks, Website and Online Advertising and variety of written communications.
b. Design: Must stand-out online in Social, Amazon, Websites, Blogs, etc.
c. Logo image has to be clean, clear, not overly engineered
a. Master Brand: "Gourmet & Glow"
Who We Are:
a. Gourmet & Glow develops kitchen, cooking and food preservation products
b. "Gourmet" aims to represent - magnificent, yummy, and healthy food, meals or drinks
c. "Glow" aims to represent - glowing, radiant, beautiful, fit, strong, confident
d. The first product launch for Gourmet & Glow are Pastry Blenders - A pastry blender/dough blender is a cooking tool used for blending dough/pastry, it is made of metal and plastic handle. It is used manually (not electrical) by pressing on pastry.
e. It can be used in many healthy recipes such as homemade pasta, low sugar desserts, whole wheat dough, etc.
a. She is a 23 - 37 year old female.
b. She is modern day independent women.
c. She works lots of hours, are also health conscious, like to research, learn about studies or healthy lifestyle trends to make good decisions for their daily consumptions (food and drink)
d. She wants to have healthy, energized bodies and minds
e. She wants to look good, fit, strong, glowing, beautiful, confident
f. She has pretty consistent healthy diet throughout the week, and so not afraid of having her favorite desserts once in a while
g. She works hard but also like to play hard, want to go out, enjoy her time with friends, and be playful
h. When she has time on weeknights or weekends, she enjoys cooking, making healthy foods and drinks, sharing them with her partners, families or friends
i. She combines her healthy eating habit with a couple of workouts per week to attain her weight/body goals, and to also relieve the stress from long working hours
j. She has good values, understand that beauty and confidence come from hard work and try not to shortcut any processes to reach her goals
k. She wants to be viewed by peers, friends, and family as respectable and well put together individuals, by having good choices.
l. They wants to be the go to person when it comes to healthy lifestyle