My intention is to attract an awesome designer who can take my alchemical blend (Creator-Alchemist) and transform it into a brand that rocks, that truly represents me.
To find out my primary and secondary Archetypes I took a quiz available at: http://cerriesmooney.com/initiation-kit/
In the Initiation Kit, I discovered my Archetypal Blend. My primary Archetype is the Creator. My secondary Archetype is the Alchemist.
I’ve uploaded a one-stop document (called Creator-Alchemist) that I created to give you a taste of the archetypes I am most strongly associated with. Please look at it.
I'd like to position myself high-end price-wise, not cheap.
For the business card (when we get to that) I want two fonts (one script and one plain). Higher-end fonts. Fonts that look more expensive.
If my website were an animal it would be a horse or a lioness.
If my website were a person it would be Audrey Hepburn, Lady Di, Emma Watson or Angeline Jolie because they have one foot in the lap of luxury and the other in places where few are brave enough to go, serving the most vulnerable populations on earth - refugees, orphans, etc. As Lady Di said, "Anywhere I see suffering, that is where I want to be, doing what I can." I'm the same way. Half the time I like to be in 5* hotels and the other half the time I like to be out in nature, or volunteering when there is a hurricane. I'm not sure how to bring out both my love of all things luxurious and my joy to serve where there's nothing material - only love.
My type of brand is:
• High-end, luxury (think Dubai or Kuwait), yet SIMPLE/unpretentious.
• Involved where there is suffering, e.g. on the front lines in refugee camps, child trafficking, slavery, natural disasters, etc.
• Wild and free, like natural, spring water and the animals in Africa
• A little bit decadent, like crystal chandeliers, golden frames, and marble kitchen countertops in Italy.
• Yet natural and outdoorsy
Perhaps both the glamorous/swanky/high-class/upscale AND the simple can be conveyed in a brand through the use of natural colors.
I should tell you it probably comes from growing up in Kenya, Malaysia and then Rome, where I developed a love for fashion, chandeliers, gold framed mirrors, marble floors, etc. I'm a third culture-kid. My tribe is very international too. So they will get this.
Please no ultra high-contrasting colors, high contrast colors.
• I don’t want to go red and black.
• I don't want to go with neon-green and pink.
• I don't want orange.
Finally, if my logo were a look, this is how I want you to portray me in a design:
• Original, unique
• Fashionable, chic, stylish, sharp
• Classy, sophisticated, cultured, refined, elegant and graceful
• Attractive, alluring
• Authentic, genuine
• Simple and uncluttered
• Brave, courageous, adventurous
• Caring, compassionate
• Generous, giving, altruistic, humanitarian
• International, but I do not want a row of flags.
When people look at my logo I want them to feel:
I hope that helps you to get a feel for who I am. Please have a look at the document as well. And I can share some images I've collected on Pinterest if that will help as well. I've attached one here of a woman in a radiant orchid dress that goes with the color palette I pasted above.
I've brought together images (that I've collected on Pinterest) onto one mood board to help you get to know who I am, at a glance.
And I've uploaded my one-page brand blueprint.
I'm looking for a simple logo, a really simple color palette (that could perhaps be switched up), and two fonts (one really simple, easy-to-read font & one script font to give it a little bit of flavor).
For simple, easy to read fonts that I like, please see GUCCI, DOLCE & GABBANA, COCO CHANEL, JOSEFIN SANS, MARC JACOBS, ANJA RUBIK, and Futura PT (san serif).