We would like to re-design the current logo of the company to portray a sophisticated and contemporary image that fits a business consulting firm.
The logo should evoke trust, since clients depend on our expertise for guidance on how they can run their businesses better. It should also give a sense that we are modern, forward or progressive thinking, since we adopt modern business practices and technology solutions in our work.
We want a clean-looking and uncluttered logo, that displays the 3 words ‘Mentor Global Consultants’ without looking bulky or busy. The word ‘Mentor’ should be much more prominent than the words ‘Global Consultants’, as these are simply the description of our line of work.
The logo should work well with or without the tagline of the company, which is ‘Leaders of Change’, so we'd like to see the logo in both contexts. The tagline should not be an integral part of the logo. One suggestion could be to have the tagline written in a flowing handwritten style (just a suggestion). We’re flexible on colours, as long as they look elegant and modern.
A few considerations:
Please do not use globes as a design element. If you are going to suggest a visual design element rather than a purely typographical logo, then please draw your inspiration from our line of work, so things that represent thought, expertise, creativity, craftsmanship, guidance on path to success, performance, agility, streamlining the way people work and organizations perform.
Please do not use the letters M G C as a design element - they don't mean anything and we don't call the company by that name. The company is called 'mentor' and the words 'global consultants' are simply there to clarify that we are consultants. Please emphasize mentor more than the other words.
Please do not repeat the mistakes done in creating our current logo: don't split the word 'mentor', don't give the 3 words equal weight. don't add design elements (such as the bracket we currently have) that add no value. don't use the exact same colours we currently have, as we see them as a little too pale and shy. Stronger more intense colours demonstrate confidence and have more impact. We're open to either warm or cool colours.
We are looking for a distinct unique & individual design, not generic lines, squares, globes that you see everyday.
We are looking for a very high quality design, that has character and looks professional. One of the issues we have with our current design is that it looks amateurish.
I've uploaded our current logo, to give you an idea of what we don't want!
Plus examples of other consulting company logos, which are a little too safe and inspiring. We would like a logo that is bolder than these.
I've also attached some other random logos that we like - you will notice that there is a strong geometric/architectural element here. We like these because they are 1)clever and creative yet sophisticated 2) show individuality (what we sell is the expertise of our individual consultants)