Our company will primarily be a physical product company in the healthy nutrition fitness market. We will be focusing mostly on evidence based proven products for healthy nutrition. Our goal is to sell organic and natural based products. Later, in a few months or a year or two, we will also launch physical fitness products.
The logo and our brand name, "Wellhance," will be on all of our product labels, website/blogsite, Facebook page, all advertising and marketing materials, etc.
Our planned first product will be coconut oil. We don't want the logo to be based on this, but just a general healthy foods, supplements and health fitness products.
Our target audience is health conscious customers who are looking for value in legitimate natural, organic and healthy products. The majority of our audience will be customers who are green conscious and watch carefully what they put into their bodies.
We will be competing with other similar companies, such as Spectrum, Nature's Way, Nutiva, Viva Labs, Golden Barrel, Healthy Origins, LouAna, Carrington Farms, Trader Joe's, Artisana, Vitacost, Swanson Health Products, Organic India, Nutria, Natural Vitality, EBOOST, etc.