1. The world has changed (the context, what has changed)
The world is changing faster.
Technology is enabling new capabilities.
Working patterns are changing – it doesn’t happen at work it happens everywhere – home, travelling, abroad.
Almost every business is in competition globally.
Workforces more diverse, cross cultural, cross generational and fragmented.
Everyone has a voice through social media – and they are more challenging and demanding.
2. This creates new challenges (why?)
The traditional, established, safe, best practices methods no longer serve modern business. The danger is they will make you feel safe when in fact they are locking you in the past and increasing your risk.
Because it constrains and stifles the untapped talent that resides in each individual. People believe they need to be a certain way to succeed. They need to conform. People end up have limiting beliefs about themselves.
Creativity, motivation and innovation are suppressed. The business loses agility and struggles to stay relevant in a fast changing world.
3. Time for a new solution or a new approach (what if...?)
there was a new approach that harnesses the energy of an inspired and creative workforce, that gets your business thriving, agile and comfortable riding the crest of the wave of change. So that you can fulfill your vision and grow your business beyond your wildest dreams.
4. Enter the hero (your brand)
C&G help you transform the people in your business from a place of feeling constrained by conformity and limiting self beliefs to being free to express themselves so that they unlock the hidden energy, creativity and motivation that will drive your business forward.
5. Call to action
Step in to your power and dare to live your wildest dreams.
Feeling of joy. People enjoy and like coming to work.
TOV. From the heart.