We would like the logo/business cards to incorporate the abbreviation of our firm, 'S.E.C.A.' with the extended version below (Swiss Education Consulting Agency) the abbreviation.
Our target audience are university students and to parents looking to send their siblings to study abroad in Switzerland but also for individuals that may need help and consulting with other business related matters such as banking services.
Our services are therefore oriented towards the niche market.
The overall presentation should be something elegant, minimal, sleek yet representative, some examples of a typeface and logo that we like are:
but are NOT exclusive to only these.
The outlook should go along with the Swiss theme (i.e. use of Swiss Flag, Landmarks, etc.). Thus the use of red and white colour palettes is recommended.