How it should be done
We want word mark logo. We would like our logo to be made in gradient, single colour or multiple colours. We would like to have a somewhat complex design with more elements, however, it should be perceived easily from a far distance. Our logo must contain our full name. We are not interested in different combinations of T and W. The whole logo must contain words Tested Works. Examples: /tested works/, [tested_works] etc. Not TW Tested Works. So the logo must contain full name - wordmark logo. Please don't use any images of cutlery. First of all we are software developers, restaurants are going to be our main clients and we'll have a separate brand for our product. Some examples of wordmark logos https://www.designmantic.com/blog/d…ark-logos/
Our value we want to communicate via our corporate identity
We adapt newest technologies to work in the busy and complex workflows, like a restaurant kitchen. Our brand name stands for it. We ensure that our product is tested in real working environments and technologies are working to help organisation achieve workflow improvement. We aim to deliver product that is easy to use and integrate in the workflow, regardless of the complexity of the software and hardware used.
What our company is doing
We are extremely passionate about technology and workflow optimization. We are also actively investing in R&D to develop new products and services for restaurant industry. Our products consist of hardware and software which increase restaurants serving speed and overall efficiency of the workflow and provide management with better control over all restaurant operations and statistics.
Our solution suits best for the restaurants of medium and large size, so we are looking to get to the hearts of managers/administrators of such restaurants.
Our company develops Expobot, the AI assistant, that helps restaurant personnel to work easier and in more guest-oriented manner by fulfilling expeditor role.
What value to we want to communicate
Our goal is to help restaurants grow and help them to focus on providing unique guest experience, decreasing the amount of time spent on annoying routine. All without complex training and integration process.
How we are going to use it
We are going to use Tested Works logo for our website and generally later on, by adding it to our future products logos like in attached file 1.jpeg