Cómo tedS8 comenzó su viaje en logo y paquete de imagen corporativa
¿Cómo se te conoce?
Cuéntanos a qué tipo de público quieres llegar
Target audience is chic, educated, informed caregivers aged 34 - 54 taking care of someone (usually a spouse) who's been diagnosed with a life threatening disease (think cancer). "Badass Caregivers" provides an online community (twitter feed for now) for us Badass Caregivers to go and feel heard, not alone, and like we belong to a tribe who understand the struggles and challenges of being a day-to-day caregiver. We don't take ourselves too seriously. We like to laugh. We want to feel alive (since we are so often so friggen tired!). We want this to be cool - and young, and hip. Being a Badass Caregiver is all about belonging to a community of people who GET IT. This is NOT your typical "caregiver" vibe. It's NOT old people helping their spouse of 50 years who's been diagnosed with dementia. This is for the young married couple, with young kids, who are now dealing with an unthinkable change in their lives -and they need to feel BADASS. Not like a victim. The idea is to grow a social media community for the Badass Caretaker, create a brand that is fun, chic, smart and energized and then take it offline. Where that leads us is endless. A survival guide book for the Badass Caretaker!?! Who knows!
¿A qué sector dirías que pertenece tu empresa?
Comunidad y sin fines de lucro
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Otros requisitos relativos al color
Hate orange, red and not a fan of yellow.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We are two women named Vanessa and Elizabeth who are launching this brand. Check out our twitter feed - @badasscaretaker - to get a better sense of us, our brand and what we are doing to inspire our tribe of Badass Caregivers. Read our bio, and look at our header, and you'll get a good feel for the brand and in what direction we are going. We sign a lot of our tweets with a heart emoji and our names "Elizabeth + Vanessa".....maybe that's something that you want to incorporate in the logo???? Because this is a personal brand, community driven, we use the word TRIBE a lot. We want our followers to feel as though they belong, and want to come to our feed to be inspired and empowered. So often caretakers feel invisible. This is where they are heard and understood...but in a fun, engaged way. Not old and stale.
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