The RENEW brand seeks to promote and sell products within the CBD category at a competitive price. While at the same time educate those who use CBD as a nutraceutical.
The current website is - http://www.renewcbdstore.com. This is RENEW brand 1.0. We are looking to move to RENEW brand 2.0 and update all brand identity, packaging, and website.
1. NATIONAL HEALTH EMBRACERS
• Strongly driven by health and nutrition choices
• Preferences for organic food, natural/herbal remedies
• Skewed heavily female from 26-44 years old and 55-65 years old
• Income levels are middle to high but heavier users of product
• Busy lifestyle with little no preference on marriage or children
2. TRADITIONAL HEALTH FOLLOWERS
• Driven by health and nutrition
• Tend to be older females 35+ or males 45+
• Upper income levels and not sensitive about prices
• Tend to have a health condition but not fatal
• More adventurous and willing to try new things
• Lives are not rushed but scheduled and comfortable