Design a brand identity for physical product brand (household & garden)

Faire Preise - Moderne Konzepte

Industria

Fairmo is a D2C Brand, which is selling physical products in the garden and craftsmen area. The main audience is not 100% set, but its rather male. The age is probably +25. The product portfolio is increasing every month and we don’t have a very strict positioning in the market. Here are some of our product: - Furniture Lifter (with lifting arm): The furniture lifter set is used to move heavy furniture. The lifting arm can be used to lift single items. After an item has been lifted you can put the wheels under each corner. The wheels can move items weighing up to 200 kilograms. To get a better understanding of the product. Check out the following product (ours will be similar): https://www.amazon.de/dp/B09CTVQQW7/ - Wire cable: A wire fishing cable is used to push a cable through empty pipes by construction. It includes different accessories. The accessories have different function, but are mainly used to pull a cable with through an empty conduit. For a better understanding of the product. Check out a competitor of us: https://www.amazon.de/dp/B07FNW9Y23/ - Camper steps doormat The flexible motorhome doormat (40x45x1 cm) is perfectly suitable for caravan steps and also for the electric step and for any entrance caravan. Check out our product: https://www.amazon.de/dp/B08619BX8X/ - Pool pillow for winter A pool pillow is put on the pool in winter and then covered with a tarp. So, the pillow is very large. Most often around 4 meters. The basic idea is that the tarp through the cushion gets an increase. This allows rain and moisture to run off better and no hollows are formed. Please check out our competitor for a better understanding: https://www.amazon.de/dp/B091FDCWYT?psc=1 - Beverage Rack The beverage crate rack is placed in the household. Either in the kitchen, garage or basement. The basic idea is that all the crates for drinks are in one place in an orderly manner. The special arrangement of the shelf ensures that you can reach into any crate at any time. Please check out one of our competitors for a better understanding: https://www.amazon.de/dp/B08Y26DNXH/ I hope you get a better understanding of our brand with these products. As you see, they are all in different niches. But mainly are in: household and garden.

Feel free to get creative. Blue or orange is not a must but I think that a dark orange or dark blue can represent quality and longevity.

Overall our logo should represent a high-quality standard of our products. Most of the time we will have a higher selling price, than our competition. If the logo can represent quality and longevity somehow, that would be awesome. Please feel free to get creative. I can also imagine having an animal as our "key visual". An animal that may represent this quality and longevity as well. Just some ideas about animals, which I think could be suitable: A mountain goat with long horns, turtle or fox. (However, this is just an idea and I am not sure, if it 100% fits). We would like to represent our products always with a kind of a "technical drawing". I mean that the image presentation of our product will always include a technical drawing. Maybe the logo itself can also be a kind of technical drawing. Check "technical drawing 1-3" for a better understanding Maybe the whole logo can also be a pen. The slogan "Faire Preise - Moderne Konzepte" (is build because of the name Fairmo). It would be great to highlight the letters FAIRe Preise - MOderne Konzepte (to quickly understand that the logo includes the slogan).

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo y paquete de imagen corporativa comienza en $599.