Ohio local coffee roaster.
specialize in premium, hand roasted whole bean coffee, cold brewed coffee and nitro cold brew coffee on tap.
Targeting audience~ willing to pay premium for local, small batch, high quality coffee. Aged 18-40, mostly male audience but not alienating the female consumer. Brand should feel cool, local, premium, exclusive to them.
I've had designers ask me to descibe exactly what I want..
Thats extreamly difficult to put into words and honeslty I'm looking to each and everyone of you for your creativity.
Let me descibe what I'm looking for differently...
I sell coffee. whole bean, micro roasted, handmade, cold brewed and nitro cold brewed.
however.. take coffee out of the equation. no beans, coffee cups, grinders etc..
I'm trying to build a lifestyle brand.
If you google image search for.. craft beer logos ... or whiskey logos. I'm looking something more to compare to that than I am a coffee logo.
if you were designing a logo or trademark for TREMONT whiskey instead of coffee... what do you think the logo would look like. I want to sell cold brew coffee to bars..it will be marketed diretly beside a craft beer.... how do I make coffee seem as cool to consumers? Feel as trendy as a new cocktail or craft beer advertisment would be. I'm trying to reach the same demographics.
I hope this helps.. and I absolutely appreciate all of you working on this project.