We are a premium meditation service, targeting entrepreneurs and high achievers. Our mission as is to build a world where everyone is achieving their unique, personal greatness! We'll do this by making meditation accessible, effective, popular, and therefore, cool. Instead of working from the masses up, we’re going to create change via the influencers/high achievers/celebrities/athletes/CEOs and let the meditation movement filter from the top down. We help clients feel connected with who they are, eliminate stress, and deepen their sense of purpose in the world.
Our brand values
We have two target audiences:
• Primary Market: Entrepreneurs and high achievers
Age: 22+. Income: $120,000 +. Employment: CEOs/Large business owners/Founders/directors who have achieved financial freedom.
Key Pain Points: “Having achieved the height of success, where do I go from here? How can I continue to grow and contribute to the world?” Mental Health is poor due to fear, stress, worry, overthinking, lack of fulfillment and emotional reactivity.
Motivations: Personal growth, time with family and giving back to the world.
• Product: App or Web Portal delivering short meditations.
We use breathwork to facilitate customers going beyond their conscious mind and getting to know themselves at a deep, subconscious and experiential level. Afterwards, we subscribe them to a personalised meditation plan via App or Web portal.
Pricing. Private consult. $220/h
Monthly subscription: $390 p/m + Setup fee $650
• Flanker Market: Young Professionals
Age: 22-55. Income: $55k - $120k. Employment: interpersonal professions, including but not limited to salespeople, designers, artists, hairdressers, lawyers, marketing executives, managers, financial advisors and psychologists
Key Pain Points: Young professionals who are “too busy” to process trauma, including break ups, death of loved ones or intense loss/failure. Poor sleep, not taking care of mental and emotional health. Not feeling fulfilled and trying to figure out the meaning of their lives.
Motivations: time with loved ones, travel and nature.
• Product: Relaxation class to relax the body and mind. Deep Breath to alter consciousness, so clients can revisit traumatic memories and rewire old conditioning. Pricing. $25 per person