Some examples of logos I like are on a Pinterest board at:
Ideas for text in the logo:
• “Brackenridge Foundation” or “George W Brackenridge Foundation” or just "Brackenridge"
Some ideas for design/symbol:
• It could be a little gizmo/symbol thing next to or over the name of the foundation (in which case we would probably use it with and without the name depending on where we are using it), or the name could be really incorporated into a surrounding design. Either way is fine.
• Regarding the design/symbol, it should probably be pretty abstract, elegant, and subtle so that the trustees for the next hundred years will be ok with it.
• I’m not sure exactly what the symbol would symbolize, but here are some ideas:
o Schools. We cause schools to be created. Lots of them. A little red school house in red crayon wouldn’t work, but something fairly abstract that includes a school, a bunch of schools, or a landscape full of schools would allude nicely to our mission.
o Something that refers to education or supporting education.
o Possibly an image of Brackenridge’s head (photo at http://brackenridgefoundation.org/s…e/history/ ). If we use a head, it should probably be small and/or iconic to keep it from looking too old-fashioned.
o The number “1920” for the year the foundation was established. I think 1920 can be in the logo but not the main point of the logo.
o A fern leaf and/or a ridge. (“Bracken” is a kind of fern. “Ridge” means “a long narrow hilltop, mountain range, or watershed.” Brackenridge himself played off his name’s meaning when he named his car “Fernhill.” This would have to be very abstract. A realistic looking fern leaf might imply that we’re the Brackenridge Park entity rather than the Brackenridge education entity. Yes, there are two Brackenridge nonprofits in town.)
o Art deco design. This would allude to the 1920s origins of the foundation.
o Initials: GWBF, GWB, GB, BF, or just B.
Of all of these ideas, our favorite is schools or concept of supporting education. We're having trouble visualizing that though, so we included the other ideas too. The look matters more than the idea.
Shades of khaki, gray, greige, gray/olive, tan, brown metallics such as gold, silver, and bronze and white/cream. I’m especially liking a lot of the metallic gold symbols I’ve seen recently.
Basically, it needs to work with our yet-to-be-designed website and also with the look of our office.
The website colors will look something like the ones pictured on this Pinterest board: https://www.pinterest.com/victoriab…te-colors/
I love the way the pops of straw-yellow are done in this website design: https://www.pinterest.com/pin/38189…398781697/
Our office uses a similar palette: white walls, glass walls, natural sea grass, limestone, and wood with raw edges. Pictures of the office are on this Pinterest board: https://www.pinterest.com/victoriab…ge-office/
After the logo is selected we will be running a WordPress theme website contest under the title, “Design a clean, modern website for an old foundation.”