Cómo Asylum Group comenzó su viaje en logo y paquete de imagen corporativa
¿Cómo se te conoce?
The Content Group
Cuéntanos a qué tipo de público quieres llegar
We're a content production company specializing in unscripted and documentary content, but also dabbling in edgy scripted fare and branded pieces. We are based in LA. We don't buy the frantic, frenetic NYC energy. We are open and happy but we get shit done and we're bent on partnership plays. We really believe that a rising tide raises all boats. We're transparent, straight-talking and open-minded. So ... what's the design that encompasses that? As a note, this is a logo that will likely precede logos by creative partners who are all over the map. We want to make sure this is a design that fits in no matter what our partner's design personality may be. Think "The New York Times" but less rigid. We are into letting our partner shine and we're the straight man in the room ... without being boring. Tough? I know, right!?
¿A qué sector dirías que pertenece tu empresa?
Entretenimiento y bellas artes
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I think I put most of it above. Keep in mind that we're in the unscripted space. Our clients are everyone from CBS to Bravo to Facebook. We need a one size fits all approach that isn't dull. We're the grown ups in the room ... but the kind of grown ups who don't just "get" the creative, we're committed to make it happen. We'd walk from a client before we'd from from a creative partner (provided our partner wasn't being crazy). We are calculated risk takers. Our passion lies in execution. Our president is a proud military kid. We believe in organized chaos.
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