We are a b2b business. We invest, operate, and advise corporate clients. We are not a traditional private equity or a consultancy firm.
The purpose of our existence is: to be the most admired firm.
We aim to achieve his purpose by creating value for all our stakeholders.
When our stakeholders look at us they see artists of business or as we say, The art of business.
In addition to that slogan, our branding concepts are 1. help clients frame their world. 2. we choose our work.
We believe in: building nations, deep talents, strategic alliances, agile business, technology, publishing(bloggin) knowledge, and true value investing (buffet).
The firm creates its own companies and co-brand with its alliances. So we expect examples Picture XXX or XXX by Picture, etc. Make the logo works for cobranding. We have Picture Capital, Picture Group, Picture Consolidated, Picture KBD, Picture Enigma, etc. We are an investment and advisory group.
The logo will be for print, website, cups, and whatever corporation print thier logos on.
Another important element is, the word Picture is not a noun as in picture or photo. It is a verb. We imagine using it like picture a vision, picture a world. etc. We hope this helps because we noticed logos are hovering around photos and landscapes, which may work but may divert designers imagination.