Cardovia Health is a boutique strategy consulting firm that helps healthcare industry leaders solve complex business challenges, improve performance, and grow. Our clients include executives and business leaders of hospitals, health systems, and medical device companies. When working with these leaders, we distill clear opportunities from even the most convoluted business challenges. We then translate these opportunities into concrete, actionable solutions for our clients. Our solutions enable clients to make better, faster, and more confident business decisions – an essential skill in a healthcare market characterized by unprecedented competition and uncertainty.
Put simply, we solve healthcare leaders' toughest business challenges quickly and effectively so that they can focus on what matters most: patients.
We aren't just healthcare market specialists or experts. We are industry visionaries. We have to be visionaries because we specialize in growth strategy development, which requires thinking 10 steps ahead of the market. In a market as complex as the healthcare market, this is no easy task. To succeed, we must know -- and anticipate -- the market better than anyone. We use our extensive experience and industry expertise to create clarity out of chaos for the executives and business leaders we serve. We help them not only make better, faster business decisions in the present but also strengthen their organizations' positions for the future. Our solutions are practical yet innovative: they stand the test of time. Since we believe in solutions, not "deliverables," we adapt our approach to every client's situation. We offer consulting services, coaching services for business and leadership skill development, public speaking engagements, as well as workshop development and moderation.
Since we specialize in solving healthcare executives' toughest business challenges and in developing sustainable growth strategies for their organizations, we would like our logo to reflect innovation, progress, and advancement. At the same time, it should reflect our strong commitment to traditional partnership. Whereas other consulting firms are trying to grow their client bases as quickly as possible and expand into as many new industries as they can, we take just the opposite approach: we intentionally work very closely with only a few clients and focus exclusively on the healthcare industry so that we are razor sharp on our clients’ needs and their industry. We know our clients as well as they know themselves. Even though the strategies and business solutions we develop are cutting edge, our approach is personal and traditional – we put client relationships first. We know our clients so well that we can even anticipate and address future business challenges before they arise – truly the ideal business partner.
Our logo should marry these concepts so that we are branded as the ideal partner for solving business challenges and driving performance improvement and growth. Since we create clear solutions out of complex/chaotic business problems, it’s important for clarity/crispness and strength to be reflected in our logo. Likewise, our PowerPoint template should be crisp/clean, sharp, innovative, and reflect intelligence and strength. It's job is to let our work shine. It should therefore not be busy or distracting. Aesthetics are very important to us since we are constantly presenting to clients.
Also important: We would like to see design proofs both with and without the catchphrase (“Make Today’s Challenge Tomorrow’s Solution”). This will allow us to compare/contrast. We suspect that our desire for crispness and clarity may mean that we incorporate this phrase into our website homepage and marketing materials instead of into our logo. However, we would still like to see logo designs with and without it for comparison.
As far as materials are concerned, we are seeking a logo and the following:
-Logo for website homepage
Finally, we would like to accomplish this as efficiently as possible. We would like the logo designed first so that we can launch our website asap. After that, the PowerPoint template is the highest priority as we do 98% of our work in PowerPoint. Letterhead and business cards can follow. At the latest, we'd like to finish it by the end of next week so that we can go live with our website before the end of the month.
Thanks very much for your help. Look forward to hearing from you soon.