Design a kickass logo for the Lose the Damn Weight Website

Lose The Damn Weight

Lose the Damn Weight is an online nutrition website, http://www.losethedamnweight.com that includes a blog, social media outlets, weight loss educational products and an upcoming book titled "Lose the Damn Weight". I want to appeal to the masses with a sense of humor as well as good information. My book and blog have been described as "if you were receiving nutrition advice from a Dietitian while in a bar".

I would like to create brand recognition with a logo that appeals to both men and women. I would like to be able to use it across social media platforms including a website, facebook, Instagram as well as have promotional flyers. I enjoy bold, classic and almost vintage looking logos and would like something that has continuity and could easily be used over and over including on packaging, advertisements, etc. Because the company name is somewhat bold I would like a professional logo/ presentation to balance the name and appeal to a larger scope of people. I am looking for something that incorporates the name but is also a type of symbol/badge/ icon that is unique.