Wicked Confetti is a new international lifestyle brand that designs party supplies, gifts, décor, stationary and more. We sell our products online through big retailers and directly through our own website. Our mission is to make it easier for each woman to celebrate and enjoy her special moments anywhere in the world (NYE, birthdays, bachelorettes, bridal showers, baby showers, brunches, weddings, promotions, evening in with loved ones and more). We will launch our company with curated party kits to help women save time on planning special events.
The key characteristics of our brand are: bold, chic, confident, cool, elegant, happy, inviting, playful, urban and warm. Our brand's values are: support women empowerment, create a loving community, pursue fuller life experiences and inspire smiles.
Our target customers are millenial/Gen Y/Gen Z women between 25-40 who live in urban cities. They are single women/double income no kids/moms with young kids, and their income brackets are $50K-100K and $100K+. These women are educated, creative, social, progressive, ambitious, unique and a bit sassy. They work hard and enjoy life by celebrating special moments (they even make a random moment special through their indulgences). They believe in "work hard and party hard" and enjoy new and fun experiences.