100 % natural maple syrup blended with fruit concentrated into liquid form, no sugars or preservatives.
3 types of blends, Maple/Blueberry, Maple/Cranberry, Maple/Apple
Target audience: High end health food stores, restaurants, grocery stores, online sales. Anticipated markets are Europe, North America, Asia. Entirely new product with proprietary formulation.
we do plan to market it in a number of countries- at this point we talk about Germany, UK and China but there are quite a few more where distribution opportunities are directly present or where we have good contacts to assume that we can launch the product there (Israel, Middle East, Russia but also Scandinavia) The same branding and design where possible. So a simple name readable and prounancable in as many languages as possible will be of help as will be a clear design where the design gives hints for the flavour. As Canada enjoys a generally positive association around the world, there could or should be references in the layout