CoinCabinet.io helps collectors of ancient & world coins organize and present their collections digitally. Collectors can upload photos of their coins to our web app, and we render them as if they were actually held in your hand. We also help them track documents, provenance, prices paid, etc.
To get a sense of what "ancient & world coins" are, have a look at these two catalogues, which are representative of high-end auctions:
Pretty awesome, right? These coins are extraordinarily beautiful, and can be tied to distinct points in history. People who collect these coins tend to care about economics, political science, religion, and the overall trajectory of humanity. For centuries it was known as "the hobby of kings."
CoinCabinet's target audience, or "persona" if you will, are wealthy 45+ yr old professionals who are accustomed to luxury experiences. With coincabinet.io, I am trying to capture a sense of luxury as we organize and present their coins. In fact, I used a couple jewelry sites, notably https://www.harrywinston.com/en/jewelry , as inspiration. On a jewelry site, the idea is to let the necklaces & rings shine with minimal clutter from the site itself. Similarly, with coincabinet, the coins do almost all the work: the design is minimalist. Some screengrabs are attached with the brief.
For our brand identity, here are some "look and feel" elements to target:
- it's a luxury brand
- it respects history, the distant past, and tradition
- but it's still a tech product!
- the brand should feel unobtrusive; the idea here is to showcase the collector's coins, not to push our own brand identity to the front.
And here are a few more concrete elements:
- the site has a black background (RGB 34, 34, 34), so a light-on-black or light-on-transparent logo is called for. Final deliverable might include the inverse (ie dark-on-light).
- in addition to whatever shade of white you choose, I would also like to have a silver & gold to use as secondary colors very sparingly on the site.
- I'd like you to recommend a font-family for the brand as well, which is cohesive with the logo.
I need two major types of logos:
1. A logo with the name itself, to act as a banner on the main site, print materials, etc.
2. A stylized icon, with a 1:1 aspect ratio, that can act as a "home" button in the navbar. There are lots of opportunities to be clever here! Think of how you might use the "CC" initials, or how you might create a stylized coin that serves as a logo. I'm very open to ideas.
There are a few other deliverables articulated in the section below - they do not factor into who wins the contest, but should only be thought of as final deliverables.
If you're looking for a bit more inspiration, visit these sites:
Thanks so much for participating in my contest! I'm sure you'll appreciate the aesthetics of these coins as much as we collectors do!