Cómo chrisTf comenzó su viaje en logo y paquete de imagen corporativa
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Demakis Family Real Estate
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Demakis Family Real Estate is a new business based in the south coast region of Massachusetts (USA). It's a residential real estate brokerage serving the coastal towns of the south coast and is being started by a family that has a history in the region in both real estate, law, hospitality and sales & marketing. Believing that most real estate firms look alike and suffer from poor branding and low barriers to entry, the Demakis brand should stand out in the marketplace. The business will be headquartered and have an office inside of a traditional New England general store that the family owns, called The Town Wharf General Store. The business will be focused on the sales and marketing of higher-end residential real estate. So we primarily help people market, sell and purchase homes. The Demakis brand should feel established, informed, accessible, coastal, friendly, upscale but definitely not stuffy. We would like to see a two color palette, but it would be great if the logo can also stand on it's own when needed with one color. There should also be some prominent icon within the logo mark that can be used an identifier in the stationery system, marketing/advertising, real estate house signage, on social media, etc. In terms of prominence with the words in the Demakis Family Real Estate name, the most prominence should go to "Demakis". Also important, this logo will primarily live on a real estate "For Sale" yard sign in front of a house that would be one of our listings...so it needs to be easily identifiable to someone quickly passing by.
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Bienes raíces e hipotecas
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Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
The "Demakis" name should be the most prominent part of this logo with "Family" & "Real Estate" following. (I anticipate something that is more vertical in the type design would work better. But I won't art direct. :)
Also, this business is based in a coastal community, will service other coastal towns, aspires to market higher priced waterfront homes, and also has an office right on a wharf overlooking our town's harbor. So coastal inspiration is good. But I don't want to see sailboats and fish, if you know what I mean. The logo should be able to hold up anywhere.
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