We are particularly fond of simple, cosy, sweet, warm, and Scandinavian concepts; when our customers look at our logo, we want them to feel the sweetness, softness, warmth, and the nostalgia, etc. - all the feelings that people feel when they think about home.
To list out a few specific requirements after viewing a bunch of designs this morning;
1. Font, I know I can be very picky about the font, I want a font that is cute, sweet, but it also needs to be easy to read. Some fonts in the designs are very cute and sweet, but very hard to read.
2. Colour Palette. I now have 3 colour palette, please only choose colours from those 3.
3. Graphic, kinda the same with the font, it needs to be cute, sweet, and simple, and easy to understand. For example, when I see a graphic, I need to be able to know right away what it is (a house or a heart), I don't want my customers to guess what it is because it will lose its purpose (which is strengthening the understanding of my company, not confusing it).