Cómo kevin.quirk comenzó su viaje en logo y paquete de imagen corporativa
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The basics - New company focusing on the baby / toddler market selling on Amazon in the US and UK using private labelling products.
Who’s the audience - Looking at the mid 20's - 30 somethings parent market offering products which help support balancing life before kids with the new world of chaos kids bring. Offering products that are focused on making life easier to achieve the "before kids lifestyle" knowing that we love and care for our kids and want to introduce and bring our family up in a social and supporting world.
Products - The products we want to offer are aimed at making it easier to integrate the demands of parenthood and looking at things that help with days out from baby carriers to lunch bags. Baggage that helps get through the airport easier and with less stress. Having high chairs and cots that can be used in nearly any situation that means they can be exactly in the place they want to be and still love and look after our little ones.
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This is a new venture and although not necessary it would be good to have a logo that could grow with the business such as diversifying into other amazon departments , ie. Travel Quirks, Quirks of Nature for organic health and beauty for example.
Website is Little-Quirks.com so it would be good to include this although looking for more than just having the website as the logo.
The type of people we are targeting are professional people who had freedom to travel, taking long weekends, visiting and having friends and family round etc. People who want to rekindle and introduce their family to that lifestyle and still cherish the finer things in life and the freedom they had before. Thinking something which appeals to the parents and to be stylish although can be branded into the products.
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