Cómo sophie.cambon-grau comenzó su viaje en logo y paquete de imagen corporativa
¿Cómo se te conoce?
Laboratoire Ville Mobilité Transport. The acronym LVMT could, optionally, be outlined
Cuéntanos a qué tipo de público quieres llegar
We are a French Public Research Laboratory : most of our members are financed by the French Government. Our name is : Laboratoire Ville Mobilité Transport. Our field is mobility, city and transport planning. How individual mobility needs and practices are being adressed by a mix of traditional and new transport services in our "megalopolis" is an important focus for us (with various population and building densities & at different scales, from the urban district to the entire Region). We work a lot on Grand Paris but not exclusively : we compare Paris Region Megalopolis with other big Urban Areas in France and abroad.
We want to attract the best future researchers + Ph D candidates+ the best invited professors. Our funding also comes from research contracts and expertise with private of public bodies.
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Otros requisitos relativos al color
I'd like to explore the following colors:
Oranges: Creativity, adventure and happiness.
Light neutrals: Purity, balance and sophistication.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Our present logo was created in 2002 when our research lab was created. We want to modernize it, make it more dynamic. Our full name « Laboratoire Ville Mobilité Transport » has to be part of it. The acronym LVMT could optionally be outlined. We would like the designers to study a possible continuity with the old logo : compact, square shaped, bright orange/red. The new logo ought to show our dynamism, our expertise and our connexion with major burning questions on our research fields (transport - urban planning interactions with the central figure of the commuter).
Our activity is described by our web site : http://www.lvmt.fr
Creating a pictogram is optional : if you decide to design on, be careful not to use a complex shape / design. It should be very visual without reducing it to simplistic meanings. The members of our research lab work on various fields (within the transport city mobility research) but all of them have to feel confortable with the possible pictogram.
Hemos encontrado algunos concursos similares que podrían interesarte