Cómo rob.yeo comenzó su viaje en logo y paquete de imagen corporativa
¿Cómo se te conoce?
Cuéntanos a qué tipo de público quieres llegar
* The name of the business will be Robert Yeo @ rylncoaching (tbd whether rylncoaching should be in upper or lower case or a mix). The website domain is http://www.rylncoaching.com
* This is a new business focused on Executive Coaching, also called Business or Leadership coaching (not Life Coaching). I will be focused on Financial Service companies (think Morgan Stanley, HSBC, JP Morgan, PwC etc) and senior professionals in London (UK).
* With Executive Coaching there are typically 3 stakeholders for each engagement 1) the HR professional, 2) the sponsoring manager and 3) the individual in question (coachee) but it will almost always be the company not the individual paying for the coaching.
* No one buys "coaching" per se, instead clients buy solutions to problems that they face, the underlying motivation is always change and coaching should be viewed as an investment in their professional selves.
* These companies are typically on the conservative side and the target clients (coachees) will be experienced and senior professionals.
* The best coaches do three key things really well: 1) they LISTEN attentively to their clients without distraction, 2) provide a THINKING environment away from the day to day job and 3) ask incisive QUESTIONs and then overlay that with their own professional experience relevant to that industry.
* Most business will typically come through referrals and word of mouth recommendations. The aim will be to work very closely with a set of clients so that there is significant repeat business.
* A typical coaching engagement will involve an upfront chemistry meeting with the coachee, a 360 review, possibly psychometric tests and 6 individual 1:1 coaching sessions with the coachee.
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
* Some words that I feel are integral to my new business (and me) are: empathy, integrity, trust, collaboration, leadership.
* Wrt images/sketches that may be helpful, my favourite steak restaurant has the most amazing Art Deco windows (Hawksmoor Air Street) that I wonder if they could help with the design inspiration and colour scheme: http://www.demagazine.co.uk/design/…air-street
* I am not looking for an envelope design. I will also not use Facebook so the header should be for LinkedIn and Twitter
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