We really like this brand as inspiration:
The name Farmers Union comes from a historic building into which we are moving both our roaster and cafe. 100 years ago, it used to be a poultry/egg production facility. Attached, you will find the original logo, which can be used as inspiration insofar as we like the classic, tattoo flash-esque banner, and the chicken.
Colors: our roaster is pink (Pantone 196 U) so we'd like to include that color as a secondary color in our logo, along with a forest or gray-green, and some neutral color. We've included a video of it.
Free association descriptive words: Rural ruggedness, agrarian, educated, Americana, classic, tattoo flash, environmentally-conscious, hip, sociable.