Let's have some fun!!!
Looking to rebrand foodservicedirect.com - starting with a new logo design. Trying to incorporate both the name and icon or "mascot" into the logo. This way we can use either just the text, or just the icon or "mascot" for branding purposes.
Our target audience are chefs. But, also D2C audience as well.
We sell a wide variety of foods and restaurant supplies, online. And, ship directly to the chefs.
We are trying to be a new, modern, and playful company that is daring to disrupt the market. We embrace change and a "new way of ordering food/ingredients"
We do not want to come off as "corporate," rather more of a new, fun startup.
Please stay clear of the chef hats and delivery trucks. Do not overuse forks, knives, spoons please. Do not want to come off as cliche
Think more "kitchen is an art" FSD provides reliable service, fun online buying experience, and many delivery options.
Logo concepts to consider:
Variety - we have everything
Ease - Online experience is simple, Straight to your restaurant
No dealing with distributors
Personal, daring, reliable
Modern fonts only
Fun logo ideas of newer niche companies that we like:
Hello Fresh - like the icon and text
Air bnb - icon, text and color are all modern
Beats - the use of circle icon with modern text inside