SorsX will be a platform provider to the igaming industry (online gaming), so its customers will be gaming operators that has experience and are tired of the bigger platform providers since they are too big slow to respond to needs of their customers.
SorsX is built on Microsoft .Net framework and integrated with Power BI and other microsoft services. It enables our customers to highly customize their skins if they choose to do so. But we will have best practises and templates if the customer don´t have too much experience.
The brand should give a feeling of the future, datadriven decision making, automation, high service level, flexibel and fresh.
Our ideal customer is gaming operators they make 50-500k in profit per month and they have outgrown their current platform provider.
Our customers already have or want a team that can customize/localize website, promotions, odds, support etc for them.
I´m thinking dark blue background colours and white texts with a semi fat bold font.
Some competitors that are much bigger than us are:
Let me know any other questions you may have!