Reference: “PUNTO” - spot / place. “PLAZA” - literally a shopping plaza.
Business concept: This “PLAZA” is the first of a chain of “PLAZAs” of this type within the country. Our business is located next to a fast track with a lot of vehicular traffic and its main focus is to serve quickly and efficiently to people who have cars and are passing through. Several businesses will operate within the plaza, including fast food services, banks, pharmacies and a supermarket.
Name: the name is made up of 2 parts: the first one - "PUNTO PLAZA" this is the fixed part of the name and the one that will be used in the other “plazas” that will be opened in the future. The second part - "PUENGASI" is the name of the area of the city where the plaza is located, this second part ("Puengasi") has to have some flexibility to change it in the future with another area name.
Colors: With the exception of rose, we are open to the creativity of the designer.
Public: People with purchasing power from 18 to 65 who HAVE have a vehicle.
Style - We would like the logo to be unique and eye-catching and to make a strong reference to the fact that we are focused on serving efficiently people who are passing by.
Please bear in mind that by “passing by” we do NOT mean only random people that could enter only one time, we mean also people that pass all the time (i.e. home-work-home, or weekend trips)