We want a logo and branding redesign using our original color of green as inspiration. We want the brand to be timeless and unforgettable; simple yet creative.
I think that it is important for the "B" in Basin to be able to stand alone as a logo or with the name of the company, because we also have companies under the names of Basin Marine, Basin Fabrication, etc...
Additionally, I think the stripes in the original logo are too aviation like and do not want them incorporated into the new logo unless they are shaped like things in our industry like a tug/pushboat, front of a barge, waves, etc...
I think in terms of the current brand of Basin Fleeting, the primary things our customers see when they think about us are:
- The B and not so much the anchor itself
- The deep color green we have; that I have to admit seems dated, but I think does an excellent job of showing where we are located which is in the Louisiana Atchafalaya BASIN which is filled with that deep forest color green from the swampy water to the green cypress trees!
I definitely think the overall brand we currently have established that needs to remain in the new logo is the B, the green, and the word BASIN which is known very well in our area.
So ideally I would like the B to continue to have the anchor integrated into it in a simplistic and subtle/creative way, and also have the word BASIN be able to stand alone as a brand.
I am a little open to the B not having the anchor integrated into it but would like it replaced with something else that is related to our industry.
Our website is http://www.basinfleeting.com please use this as a resource.