My name is Seth, and I am a proud owner of Rise Ventures, a premier residential real estate investment company based in Maryland. We are looking to create a minimalist, yet luxury / powerful (non-generic) brand identity that ensures trust and a high end message to our customers. We engage in all types of real estate deals, with a concentration in locating distressed residential properties for sale.
Rise Ventures is the pinnacle of excellence in the real estate industry. We constantly strive to evolve (with precision) in order to remain customer focused and facilitate the most professional real estate experience. Our name is a reminder to always exceed in whatever you do, and ultimately achieve success.
I want a brand identity that is fresh, appealing, and highly versatile (would prefer to be high end but approachable by a wide array of clients).
BUSINESS CARD: I would like to have business cards with matte finish with premium quality materials, making it have cool textures as well. We want the logo design to play a crucial part of the business card design. We want it to look streamlined and professional. The business cards should have place for logo, company name, person name with job title, phone number, website, and email address.
LETTERHEAD: Similar to business card, I want the logo to play a crucial part in its design. Maybe a slight tint of it in the background, logo on page, etc. very professional and eye catching when opened in the mail. Standard 8.5 inches by 11 inches is ideal. The letterhead should have place for logo, company name, etc.
ENVELOPE: Similar to letter head, I want the logo AND COLOR to play a crucial part in its design. Maybe a slight tint of it in the background, logo on page, etc. very professional and eye catching when opened in the mail. I do not want the envelope to be tacky or in your face. I want this to be able to fit standard 8.5 inch by 11 inch papers in the envelope easily when folded. Should have logo, company name, address.
FACEBOOK COVER: We want this to be an extension of the logo design, having a background that suits it perfectly and catches the viewers eye to our facebook page. We can experiment with stock pictures if need be but we would prefer something really creative with the logo or textured backgrounds, etc.
I would like to incorporate design elements from my attached images and my mission statement to create a strong, powerful, authentic, luxurious, clean, minimalist logo. I will go more into detail below.
I would like to extend a possible abstract idea (could represent buildings / homes, could play with the name we have / letters, or make entirely new shapes / designs) in order for the brand to have its own reality and not be an imitation of some other thing. No attempt is made to represent an outside reality, and I would like the viewer to respond only to what is in front of them. The medium from which it is made, and the form of the work is the reality.
I want our brand identity to be elegant and sophisticated. From my perspective, elegance relates more to clarity, power, effortlessness and moving forward. I would like our brand identity to integrate predominantly line work and geometry (sharp lines and the like). Some words that come to mind include the brand being quite polished, polite, refined, and graceful.
Being trustworthy describes something you can believe in — it's completely reliable. I would like to maintain a high level of professionalism and have other competitors look up to us because of our dedication to our brand identity. I want to be seen as pleasing or satisfactory to all tastes, but also suggest that our team is educated, cultured, and worldly-wise. This ultimately points back to our sophistication (tons of worldly experience, awareness of what is generally regarded as good taste / intent).
If you have any other ideas in mind, I will gladly view suggestions! I am relatively new to the design world, so I am sure that there are other concepts I haven’t seen that I would love. If you have any other questions, or want me to go more into detail, please don’t hesitate to send me a message.
Thank you so much, and I can’t wait to see what you come up with!
All the Best,