We are mortgage bankers. We want to target people in their mid-20's-early 60's who want to buy a home. A significant part of our business are police officers and emergency personnel so a subtle nod would be great. We are all about the idea of "backing the blue" and offering special things to police/law enforcement and other emergency service workers, teachers, etc. We are all in our mid-30's, professional , community oriented, parents, local, service minded, super personal, trustworthy, honest etc. We see helping our clients get mortgages and a financial education as part of our contribution to helping people build wealth. When I think about us, I think community, family, local, honest. If you need more direction, or want to know more about us to help shape your design, just let me know. I am happy to elaborate further. We definitely see our image going on business cards, social media headers, website, gift tags, box labels, polo shirts, signage, sponsorship forms/shirts/banners etc.