HoleShot makes after market parts internationally for motorcycles, dirt bikes, quads, go-karts, bmx and other recreational vehicles. Our products are known for being advanced and high-performing in all aspects of measurement.
Our audience is decidedly male. We must appeal to the young men (18-24 years old) and their Xgames.com and NitroCircus.com mentality, and at the same time appeal to the guys who were once that young and still enjoy playing with their big boy toys (25-54 years old).
Our audience and brand are playful, edgy, alternative, inclusive and hipster. Independent thinkers, open-minded and free, creative and witty. Cool enough for the west coast, and sensible enough for the east coast. Think DC Shoes, Fox, Alpine Stars, Tilly's, Hollister and Red Bull. But with the added focus of extremely high performing, total excellence, being the best and winning.