Cómo IRSV comenzó su viaje en logo y paquete de imagen corporativa
¿Cómo se te conoce?
IRSV Industrial Relations Society of Victoria
Cuéntanos a qué tipo de público quieres llegar
The Industrial Relations Society of Victoria, or IRSV, is a not-for-profit organisation committed to fostering discussion, research and education in the fields of industrial and employment relations and related areas of interest.
Established in 1963, the Society continues to play an active role in bringing together members of the industrial relations community of Victoria.
The Society's membership is drawn from five fields within industrial relations that the Society is required under its rules to include as members: trade unions, employers, government, academic institutions and the legal profession.
The Society is a constituent society of the Australian Labor and Employment Relations Association. There are equivalent societies that are also members of ALERA in most States and Territories of Australia. ALERA is a member of the International Labor and Employment Relations Association.
The IRSV is seeking a new logo, to reflect its multi-faceted membership and commitments to industrial relations, that is modern, easily recognisable and will stand the test of time.
The current logo is very outdated and not in keeping with a modern association. There is no particular significance of the colours or design of the existing logo.
The principle elements the logo needs to capture are the 5 segments of the society (trade unions, employers, government, academic institutions and the legal profession) and the initials of the society: IRSV.
We would prefer the colours Blue (mid to darker blue but not too dark), White and Grey (more toward the lighter, silver end of grey than dark grey) to be the primary design colours. We note that we are currently undergoing a website redesign which will be reflective of this colour scheme. In this regard, the Society has taken inspiration from the concepts of "blue collar" and "white collar" in industrial relations.
Logo needs to be easily replicated at multiple sizes from business cards and letterheads to banners including through colour printers and photocopiers.
¿A qué sector dirías que pertenece tu empresa?
Comunidad y sin fines de lucro
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I have attached our previous logo, which is extremely out of date and we don't want anything like that.
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