Industrial robotics company needs a fresh new look

Tecnología

We manufacture industrial automated machines / robotic stations for various industries. Our system are based on robotic vision (camera, optics) to perform product inspection and quality control and use industrial robot arms for product handling etc. Our target audience are engineers / technicians / management of various manufacturing companies, usually in electronics / automotive industries.

We are looking for a refresh/simplification/cleanup of our current logo and branding. It can be seen on web - www.visor.hr We would like to keep our current base colouring (red logo / highlights and graphite/anthracite gray backgrounds) since our machines are painted in that gray (RAL7016). The kind of pixelated "V" in the logo is both from our company name, but also as a "checkmark ticked" symbol, as out systems do product quality control (so "checked OK"). As it is now it does not scale well graphically (on SW icons, and screens), seems "noisy" and it is difficult to make in various technological processes that we need (engraving etc). Logo should work in outlines / positive / negative (i.e. not rely fully on colouring for info), so that it can be leaser cutout from metal sheets, or engraved on steel surfaces. Fonts that we like for titles/signs/docs: Raleway, Avenir, Bebas, Sui Generis "Tags": clean, industrial, bold, geometric, impact, red, gray, "V", machinery, robotics, optics, pixels Attached our current logo, and one internal brainstorming idea as starting point, but completely fresh approaches are more than welcome and appreciated. Companies targeting similar audience and design: https://www.rnaautomation.com/ https://www.kuka.com/

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo y paquete de imagen corporativa comienza en $599.