dlunardi tuvo su nuevo logo y paquete de imagen corporativa a través de un concurso de diseño:
Innovative, Sustainable and Modern branding for a newly formed construction company
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Diseño de inspiración
Diseño de inspiración
Hi All, I have received many logo options for the company. I am interested to see something with just the name of the company. No logo. So focusing on just the font and colour. Thanks. Background: Our organization is a newly formed construction building company that specialises in the construction of Townhomes. The directors of Cave Hill Projects (CH) have a combined depth of 70 years of industry experience. CH has been established to primarily work exclusively for one company, a subsidiary development company. CH is promoted to be a “partner” of the development company but maintains the perception of being a separate independent company. CH through its development arm has enough work for the next 10+ years. CH will not be actively marketing for new construction projects. Vision: To create a bespoke building company to support our development subsidiary brand. CH will push the boundaries of your ordinary building company through the promotion, drive and focus on innovation, sustainability and modern building technologies. This core vision is the underlying belief of what will make our business successful, by keeping ahead of the rest of the market and our competitors. Target Audience: A range of buyer types will end up purchasing a dwelling built by CH. These buying groups vary considerably, as the cohort of people buying into a townhome do not generally meet the nuclear family make up of 2 parents and 3 kids. Our market varies in a sense from: 1. Young first home buyers 2. Single males and females 3. Divorced single parents 4. Downsizes in the 70’s+ 5. Young families 6. Mature couple with no kids The age group from the above varies considerably. See below section for some further detail. The buying group who visit CH website, will have already made the decision to buy a property from the development arm subsidiary. Our main traffic of research will be from purchasers who are actively researching the building company that will deliver the dwellings for the developer. Their aim is to seek reassurance that the building company is capable of delivering what they have or will, buy. Therefor the brand needs to portray an element of trust, depth and ability to deliver on the promise sold and promoted by the developer. Brand Positioning: CH want to differentiate our brand from any negative connotation associated with the building industry and from any past experiences the purchaser may have had. Our focus is to highlight a trusting and reputable, experienced builder. CH wants to position themselves as a superior option in the market that will deliver on their promises. CH will be market leaders in innovation and adopting building technologies to deliver on that promise. CH wants purchasers to feel good about their purchase and feel they have made the right decision by going with a builder that has similar core values as them. Ultimately, the trust is established from the beginning.
Inspiración de colores
Estilo de diseño
Brand new company formed with no preconceived branding limitations. Wide age group that needs to respond to the company. Our larger proportion of purchasers are aged between 25-55. We have first home buyers in there 20's that will research our brand more actively on social media and the internet, but we also have people up to 70 years old that purchase from us. So the branding mustn't turn either of these age groups off. From this branding, a website will also need to be developed. The name "Cave Hill" has some historical referencing to it. Where the majority of our construction projects will happen, the location was once called Cave Hill. We will undertake construction in other areas and not just the one location. So this referencing is not critical.
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo y paquete de imagen corporativa comienza en $599.
Derechos de autor completos con archivos listos para producción para impresión digital y / o impresión.
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