An internet platform for aspiring new businesses needs a modern inspiring logo and branding

Internet

Commersya is a web based B2B platform that provides local match making and collaboration tools, to enhance and improve commercial interactions between local entrepreneurs/start ups/small businesses in trading/F&B/retail with local advisors, service providers and contractors. The platform is targeting a young community of small business owners and maybe individuals who have small projects to start. Starting and doing business is tough for the inexperienced, so we want to inspire and instil confidence and appear professional but not too stiff or corporate. The platform is about establishing trusted commercial relationships and facilitating collaboration on the platform, encourage taking action, making big steps and progressing/succeeding.

We suggest the use of different colours or shades of the same to demonstrate diversity, since the platform is intended to bring together different clients with different needs with different service providers. The colours need to have a purpose. We don't like the use of gradually graded colour schemes, where the colour becomes too blended and doesn't allow much for branding. We also prefer the main background to be white.