This isn't a business, rather a project that could grow into a book, and foundation. The target audience is supportive and challenging circle of friends willing to be active part of the journey. Community that supports long term endeavours of this project.
Key words I feel for this project: Empowerment, openness, connection, collaboration and courage.
Image I like is Lotus flower - it represents opening, expansion, from the heart, able to blossom in dirty water, strength lies beneath the surface.
A stem to show height and growth, if works depending on balance. Henna style version, feminine side.