francescoerrico tuvo su nuevo logo y paquete de imagen corporativa a través de un concurso de diseño:
Logo and Brand Identity for the first Loyalty Social Club
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Loyalty Social Club
Diseño de inspiración
Diseño de inspiración
Background: Te Lo Raccomando (I suggest it to you) is an innovative digital startup which aims to innovate actual loyalty and cash back programs with the creation of the first Loyalty Social Club, where users will discover back the pleasure of giving and getting real suggestions and tips about products and services from a close circle of friends which already have tested or experienced them in real life. A sort of “going back to the origins” where people was asking advices to the known and trusted persons before going in some restaurant or before buying any good or service. Within this digital Loyalty Social Club all players (users and merchants) will get benefits from using the suggested services both in terms of satisfaction and cash back on any purchase made by someone arriving from a suggestion of another known member. Our USP: We offer a digital platform where real tested products from known and trusted users of the Club can be found and consequently purchased. The suggestion given, once “used” will provide benefits for both players involved in loyalty awards and cask back. Key Audiences (Target): Our main target will be all customers very interested to loyalty and cash back programs. Generally our key client is someone who loves “to be smart”, to feel a “part of something bigger” and to receive inside tips from well known and trusted friends on products and services already tested and validated as “cool”. The logo has to capture the attention and to make the target curious to discover more but AT THE SAME TIME comfortable and with a feeling to be at home.
Inspiración de colores
Estilo de diseño
Italian name: “TE LO RACCOMANDO”, for brevity TLR Meaning in english: “I suggest it to you” website: teloraccomando.it 1. Mission of TLR (I suggest it to you) The creation of a social “virtuous circle” where only trusted and real suggestions about product or services already tested can be found. The driver is the “TRUST” where only known people in real life can be invited to join the CLUB and recommend a certain product or service to someone pertaining into its personal network. Being “trust based” all users will become unique brand ambassadors of TLR as they will use their personal reputation when suggesting some product or service to someone else. On the other side every suggestion received or given about a certain product or service from a close circle of trusted people will generate advantages as, after a purchase will be performed in one of the merchants present into the affiliated network of TLR, loyalty points or cash back to be re-used within the same circuit. 2. Brand Values The Brand Values to be communicated with the design will be: TRUST: suggestions will arrive only from someone we know in real life (in the first phase of the project, on a later stage it could be done also from someone which is very trustable in the Club, quality scores will be given from the other users which have used the services or bought the goods “suggested”) THANKFULNESS: to the friend or known person that sent the “suggestion” about something really cool anyone with a similar “life attitude” would love to have or use. PROUDNESS: to be a part of an exclusive Loyalty Social Club and of a community where only trusted people can be invited from other trusted people pertaining of a tight circle of friends. TRANSPARENCY: where only tested and cool products or services will be proposed by other users, no fakes or commercial promotions on the Club. Aim of the Project To create logo and Brand Identity of the project, the first Loyalty Social Club The logo will be featured on the website (B2C, B2B2C, C2C on different levels), on main social networks plus company letterhead and business cards. 3. Brand Style Retrò but actual and digital The logo has to be easily associated to something familiar and to the “older times” when people was feeling better. A sort of advice coming from “grandma’s mouth”, brought to our modern and digital days. Something “solid” ad common to everyone independently from which social class, age or nation people are coming from. 4. Colors We ask to the creatives to make some chromatic proposal for the main and secondary colours to be used for this project capable to transfer to customers the project itself.
EUR 549 Paquete Bronce
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo y paquete de imagen corporativa comienza en $599.
Derechos de autor completos con archivos listos para producción para impresión digital y / o impresión.
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