Brand Personality - Fun, direct, warm, encouraging, authentic, honest, helpful, Expert
Brand Values - Fair/Equitable, Honest, Authentic, Respect
People feel - supported, heard, encouraged, motivated, inspired, positive
Visual Elements: Natural, earthy, simple yet modern and sleek,
trees and plants growing, bees, beautiful buildings, things made by hand. Tech with a human element.
Style: Straight forward, accessible, practical, professional,
Colours: Warm, natural, feminine