autobob is an online market place for new cars where you get best offers from car dealers all over the country. We have a mechanism, that you get the best offer. So we are the tool to be chosen if you want the best offer for a new car you’re looking for.
70% of our customers are male
The age is between 25 and 50 years
Our Target Group has a high net income and is very smart. People who love cars and don’t want to pay too much for a new car. They compete with others and compare themselves to others.
Our typical customer is Peter, he is 38 years old, studied in a well known university and is a successful manager. He loves cars, sport and competitions. He always wants to have the actual model of his favorite car. Unfortunately it is not in his budget, but with autobob he’s able to save 30% of the purchasing price, so he can afford the car he dreams of.
For Peter it is important to:
- not pay to much for the car
- having a nice car the show his friends
- to impress friends and family
Values that matter to our customers and us are:
- saving money
- being smart, clever, sharp
- Premium Discount
Style of the Logo:
The logo should signal to customers the potential to save money
The wording is autobob → Bob could be your car agent → you can use a icon/ comic/ whatever to illustrate Bob
Take a look at the logos we chose as inspiration.
Colors: (could be a combination) blue, orange, yellow, green