Cómo scarpas comenzó su viaje en logo y paquete de imagen corporativa
¿Cómo se te conoce?
¿Cuál es el eslogan de tu compañía?
let us connect you
Cuéntanos a qué tipo de público quieres llegar
We are the public library for the town of Madison, CT. Our mission is to improve the quality of life for all Madison residents by providing access to information, fostering lifelong educational and cultural learning, and cultivating relationships among our residents through the exchange of ideas.
The Scranton Library is undergoing an expansion and renovation of its well used and well loved building. The original library was designed by Henry Bacon, architect of the Lincoln Memorial. The expansion project will create a right-sized, 21st century library that will serve the needs of today’s and tomorrow’s generations, while respecting our past by preserving the character of the library’s neighborhood and original building. The project will completely renovate the current library building and increase its size from 17,144 square feet to approximately 35,000 square feet.
In preparation for moving back into our permanent building (projected July 2020) we’re undergoing a re-branding project that includes creating a comprehensive marketing and communications plan. The new logo and accompanying brand identity pack will be the kickoff for this project. Our main goals for this project are 1) to raise awareness and understanding of the library’s value across our community, and 2) to position the library as a hub for library services, business resources, individual, and group use.
Our target audience are the residents of Madison, CT - an affluent shoreline town of approximately 18,000 residents. We consider our brand to be a promise and want to highlight that we can connect our residents to the world through a wide variety of cultural programming, resources, and services (not just books!).
¿A qué sector dirías que pertenece tu empresa?
Comunidad y sin fines de lucro
¿Qué colores quieres que tenga tu diseño?
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We need a logo/brand identity that communicates the forward thinking, innovative, and highly relevant library that we are in the process of becoming, while still celebrating our past. We also want to highlight the idea of "connection." It should have a sense of place - Madison is known for it's beaches and parks, which is why we lean towards the blue and green color schemes. It must look good both in color and b&w, with a white/transparent background. I've created a pinterest board for logo ideas with notes on what I like about them: https://www.pinterest.com/sunniesca…ary-logos/
You can also read more about our construction project at: https://www.scrantonlibrary.org/futures/
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