Serum is a next level small business advisory council that was established to empower small to medium businesses to achieve their ultimate business goals.
Most small business operators in Australia are a means for employment. A vast number of business owners are missing the skillset to interpretate their financial data, plan for the right growth and address long term succession. This same marketplace is also missing a medium term business plan for long term business success.
Serum works with the business owner to hold them to account on their own business and ultimately their own long term success. The old adage is that Failing to plan is planning to fail and the team at Serum ensure everyone of their clients has a 'live' business action plan in place.
The naming meaning:
Serum is about flow, vitality life and wellbeing. This translates to what makes for a great business. Businesses are always evolving, living, growing and needing to change in line with external business climates.
The Serums service offering:
• Business mentorship
• Business plan development and road mapping
• Interpretation of key business financial reports and data analysis
• The development of action plans from key data analysis
• Work shopping and stakeholder engagement
• Training and development
• Representation and meeting attendance
The Serum - Small Business Intelligence brand needs to look edgy without looking intimidating or ‘too clever’ to the market place. The brand needs to convey strength in the entitly whilst still looking personable. The brand is more than an individual and it is the backend offering based upon a proven track record and methodology.
The logo for serum is to be set as follows:
Small Business Intelligence
A brand to convey trust, confidence in ability, value in the offering and a high level of service.
Small business owners, accountants, the legal sector and the broader business community.
Brand Proposition and Unique Selling Point:
Benefit from Serum’s knowhow and track record.
Brand Tone and Voice:
Confident and strong
Believable and organic
A proven track record
Resons to Believe:
Serum is there for small business and is not trying to be anything other than a trusted business advisor to small business. There are plenty of people in the busness arena for small business however not so many there to exclusively empower, help and grow small businesses.
A corporate brand without looking pretenisous or too big whilst at the same time it needs to be a brand to carry the business forward for mediim term growth.