Looking for a modern, friendly, fresh, fun, but still trustworthy logo for a new Franchise Advisor.

Hello Franchising Advisors

We are advisors/consultants to help people decide if purchasing a franchise business is right for them, and if so, which industries and specific franchises would be a good fit for them.The audience for our services tends to skew toward male and often they are in their 50's, and after years in a traditional corporate job, they want to explore the options of owning their own franchise and all of the benefits that go along with that (freedom, be your own boss, financial security, etc.)

I am open to suggestions, but I envision blue as the primary color with yellow as a secondary color. I also can see just having the logo being a combination mark (the words and graphical element combined together - see some examples I uploaded) or possibly an interesting Wordmark. And I think the "Hello Franchising" should be more prominent that the word "Advisors" as I want potential customers to see the logo and think of it as welcoming them to the world of franchising. I also could see the image playing on the word "hello" in a creative way.
I want the logo to stand out and not be boring as many of the people in my industry have very traditional and boring logos. But, I don't want the logo to be too wacky or whimsical as I don't want to scare off a potential client who, if the logo is too wacky, will not think that I am a professional that they can trust. Definitely a clean, modern look is what I like.
Also, I would like the business card to be two-sided so that it is not just a solid color on the back.