logo for new company that sells high-quality greeting cards. we do not do any digital cards--all cards are paper. customers mail about 45% of the cards they purchase --the reminder they leave to surprise a friend or family member (ion someone's desk, on a porch, in a bag dropped off with something else in it). whereas most card companies' sales are 80% burthday cards and 20% all other, our company sells 80% cards people cam share anytime of year to show appreciation for friends and family and share a chuckle--in other words the cards are "just because.". customers view themselves as thoughtful and get as much (or more) joy out of writimg amd sharing a card as the recipient.
the owner loves the color fire engine or deep reds and will be partial to designs with at least *some* red. however, designs do not need to be "all or mostly" red.
most of our cards are funny or cute. Customers are primarily wealthy females in the united states canada who value social relationships -in particular their circle of close friedms and family, including work "besties." most cards sent are "thinking of you" or "hello"cards to friends or family going through a tough time or work best friends. work best friend cards are typically very funny.. like this card with the verse "it's official, we are surrounded by idiots" https://www.papercards.com/products…avanti.asp
or this card where a cat says they do yoga, exercise, etc. but are still annoyed. https://www.ebay.com/itm/Kitten-Yog…1141041653
about 50% of the cards we sell are this brand:
http://www.avantipress.com/ we align with and love the statements about their brand promise (great photography, humor, smiles, pictures everyone relates to...).
generations most interested in sharing *paper* greeting cards that cost $5-$14 are millenials and generation x. baby boomers prefer discount cards that we do not sell.
about 15% of our cards sold are this brand of 3-d card, with a typical cost of $13 a card. https://www.lovepopcards.com/?gclid…gI0B_D_BwE