Olympic Edge Training
Recruitment | Development | World-Class Performance
"Making you the Champion of Your Olympics"
To create and develop a highly specialized program that includes proprietary intellectual property (IP) in the form of data driven input from the athlete/client that OET processes and outputs for use. Our vision is to set and maintain the standard to which all track athletes strive for with the final goal of increasing the number of track cyclists that are medal capable at the world-class level. We aim to lead and advocate for athletes with world and national level potential to optimize readiness and enhance quality of training and racing tactics. Eventually, a track team will be formed that travels around the country, focusing on Nationals & eventually World Cups (UCI Trade Team). This track team will be coached & ran by Jennie & Dotsie.
Mission Statement: To deliver a standardized World-Class online training program designed to recruit & develop track and road cyclists for high-level performance, bringing to light the digital health techniques, wealth of experience and specific training protocols Jennie and Dotsie used to bring home their Olympic silver medal.
Positioning Statement: For athletes looking to improve their performance, Olympic Edge Training is a personalized coaching service that offers world-class online training plans at an affordable price. Unlike traditional pre-written training plans tailored for the masses, Olympic Edge Training provides customized plans using a “smart” database that is know in the industry as artificial intelligence which Jennie & Dotsie closely monitor. A program is built around your racing & life schedule and is updated based on your input and individualized progression.
Messaging Strategy: The confidence that they are signing up for the best training available.
Brand Strengths & Personality Characteristics-
2) Leader & Pioneer in Industry
3) Using “smart” technology
5) Cleary communicates
8) Authentic/Proven (no short-cuts, hard work, tested training)
9) Standard of Excellence
14) Dreams come True
19) No short-cuts