Cómo felicityiN comenzó su viaje en logo y paquete de imagen corporativa
¿Cómo se te conoce?
¿Cuál es el eslogan de tu compañía?
Helping you see the full picture OR Strategy. Insight. Analysis. Negotiation. Success.
Cuéntanos a qué tipo de público quieres llegar
Boutique management consultancy firm providing strategic planning and management advice to companies and organisations, particularly those with a heavy reliance on funding or regulatory oversight from governments. Emphasis is on personalised services to clients - focussing on their issues not a "one size fits all" approach.
We turn away more clients than we accept, so quite discerning in who we will work for, and our clients like that exclusivity or niche relationship
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
The name of the company is quite deliberate for its choice of meaning hence the options of the slogan opportunities which I am flexible about including or not - some people know what the word means, many don't.
I think the roundness of the combination of letters has quite an appeal like the cadence of the word does when you say it. Consequently I'm keen to see a focus on the font and styling of the word more than an emphasis on a separate logo, but am open to being challenged on that.
So what does the word mean? Here are a few different interpretations
*the quality of having a ready insight into things; shrewdness.
*the ability to understand things quickly and make accurate judgments.
*keenness of mental perception and understanding; discernment; penetration.
But here's my favourite!
"Perspicacious is similar in meaning to shrewd and astute, but a sharp mind will discern subtle differences among them. All three mean acute in perception and sound in judgment, but shrewd stresses practical, hardheaded cleverness, whereas perspicacious implies unusual power to see through and comprehend what is puzzling or hidden. (You can see this shade of meaning in the root of perspicacious - the Latin word perspicere, meaning "to look through" or "to see clearly.") Astute suggests both shrewdness and perspicacity, as well as diplomatic skill."
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