mtfup is an acronym for 'man the fxxk up', so we want to create a strong brand that is inoffensive but is obvious what it means.
The phrase is used on a daily basis by anybody from fathers and mothers, husband - wives, people in the work place through to lads encouraging themselves in endurance sports.
We really do not want to limit our audience to sports as we feel the brand name could potentially appeal to a wider audience.
Look and feel:
- Powerful, vibrant, strong,
- We would really like to try our own unique emblem.. does anyone have any ideas about combining the letters to create logo/symbol
• ABSTRACT LOGO DESIGN:
Would love to see some abstract logos - powerful, strong, abstract logo designs. Should make good use of our company abbreviation.
• BOLD ABSTRACT EMBLEM STYLE
A bit like DC and Under Armour - strong logo design, that lies on the structure and layout of emblem styles.
• INTELLIGENT LOGO DESIGN
Making use of the abbreviation or words within the brand name to form an abstract animal or strong symbol.